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Big data

Managing personal digital traces

How “small data” can enhance and transform our lives.

Consider a new kind of cloud-based app. An app that creates a picture of an individual’s life over time by continuously, securely and privately analyzing the digital traces they generate 24×7. The social networks, search engines, mobile operators, online games and e-commerce sites that they access use these digital traces to tailor service offerings, target advertisements and improve system performance. These diverse and messy, but highly personalized data can be analyzed to draw powerful inferences about an individual. Applications that are fueled by these traces can enhance, and even transform, our experiences as consumers, patients and passengers.

Examples of small data capture, opportunities and challenges for its storage and use

Debra Estrin, pioneer of small data tech and Computer Science professor at Cornell Tech discusses use cases for small data mining and use.

Learn more

Visit Innovation @ to learn more about how we are pairing technology with human expertise and how you can get involved.

About the series

TechVision is a series of interactive seminars featuring industry thought leaders on emerging technology topics and trends.

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