Why integrated systems are replacing stand-alone products and what it means for businesses
The era of stand-alone products is ending. Every “thing” will soon become connected to the Internet. Every piece of consumer electronics, home appliance, and medical device, and more conventional products such as cars, furniture, clothes, and even groceries will be connected to the Internet. We’re seeing not only physical products, but also online products and services, being integrated into systems.
The simple act of connecting products changes their very nature. Apple’s iPod is more than a music player. Amazon’s Kindle is more than an e-book reader. These tools are integrated systems of hardware, web-based applications, and human services. Facebook is more than an online social network. Google is more than an Internet search engine. They are product-service ecologies — networked platforms creating opportunities for organic growth.
The networked platform revolution requires us to rethink our assumptions about products. We must think about integrated systems in new ways, define new ways to measure their progress, and organize new development processes.
Models for thinking about, building, and managing networked platforms
In this TechVision talk, Dan Bennett – head of mobile services for the Americas region – introduces Hugh Dubberly, partner in Dubberly Design Office (DDO).
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About the series
TechVision is a series of interactive seminars featuring industry thought leaders on emerging technology topics and trends.