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Data visualization

Where are people watching the World Cup?

How are World Cup TV audiences distributed worldwide? A Thomson Reuters analysis of the 2014 FIFA television audience report shows that football is most popular in Europe and South America.

Across the globe, which country’s World Cup fever burns brightest?

The Thomson Reuters Labs team members wanted to find out, so they pored over the 2014 FIFA television audience report and turned their findings into the data visualizations you see below.

Worldwide bragging rights go to El Salvador. Some 84 percent of that country’s six million people watched the 2014 World Cup, the highest per capita ratio of any nation. Colombia and Brazil come in just behind, with 82 and 80 percent of their populations watching the World Cup.

With 252 million, no country brought in a higher number of viewers than China. However, the country is so big (Population: 1.4 billion and growing) that viewership number represents just 18 percent of its population.

For a more in-depth perspective, The Thomson Reuters Labs findings are presented below. Each circle indicates one country, and the circle’s size correlates to its World Cup viewing audience. The percentage of the population that watches the World Cup is indicated by each circle’s shade.

World Cup 2018 audience infographic

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