Machine learning and artificial intelligence (AI) are only as powerful as the expertise and content behind them, heightening the need for clean, organized data.
Machines don’t learn, they’re trained. To teach a machine to learn means feeding it information in an organized and structured manner.
Ultimately, the success of any machine learning capability directly links back to getting the training data right from the start.
Get this wrong and you have the classic situation: garbage in, garbage out.
Even the smartest capability can’t process a random mass of unverified text strings and log tables to give a meaningful answer.
Or even worse, the capabilities do manage to process that dirty data and deliver the wrong answer entirely.
AI data challenges
These days data scientists spend most of their time trying to clean up disparate data sets in order to train machines to provide the answers that their business sponsors desperately need.
Surprisingly though, it is common to forget that the real world is much messier than the data science lab.
There have been many cases of individuals picking up historical data sets, spending a lot of time cleaning them up — over-fitting them to prove exactly what they’re looking for — but then never training them properly to reflect external conditions.
Back testing results like this so that they look promising is, in a way, a type of epidemic in the industry, but it’s also a product of not having the right subject matter expertise in the lab.
Training machines to understand those critical external conditions and influences that affect their models when put into practice is essential to their success.
Say, for example, that a data scientist is trying to train a system to understand the meaning of a news article solely based on its headline.
However, if they feed it data from Twitter — a social media platform that doesn’t have headlines — the whole process won’t work.
It also could confuse advertisements as articles, or even mix up languages if these differentiations aren’t specified in the training.
Machine learning has to be robust enough to cope with the vagaries of the real world and different domain specificities, which are all reflected in the different classes of data.
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Connecting the right data
Most machine learning business cases fail because they invest in the technology tools, but not in the data management expertise.
Machine learning and AI are only as good as the data they learn from, and this requires domain experts that can train systems from the ground up; individuals who can find the answers by connecting the right data to the right models.
The technology solutions that are necessary for any business’ success are the ones that make data digestible, not overwhelming. As every company goes through their digital transformation what they need is less frivolity and more practicality.
This means clean, structured data managed by trusted experts. After all, machine learning and AI are only as attractive as the clean data and expertise that train them.