Skip to content
Thomson Reuters
Executive Perspectives

EXECUTIVE PERSPECTIVE: #GivingTuesday Around the World

All around Brazil we see people getting together to promote giving. Companies are thinking more and more how they can be part of the campaign and promote giving.

In this piece we follow-up the #GivingTuesday movement in Brazil, Italy, Liberia and the United States. #GivingTuesday is a global giving movement that has been built by individuals, families, organizations, businesses and communities around the world as a global day of giving. People celebrate the day by donating their time or money to helping causes close to their heart. This year, #GivingTuesday falls on November 28. 


Thomson Reuters Sustainability: When did #GivingTuesday start in your country?

Brazil: Our first edition was in 2013, but very small. In 2014 we became part of the global alliance and had our first national version of #diadedoar (#GivingTuesday Brazil).

Italy: This is our first year for #GivingTuesday!

Liberia: We just started the #GivingTuesday movement in Liberia this year, June 2017.

USA:  #GivingTuesday started in the United States in 2012.

Thomson Reuters SustainabilityHow do you engage charities, businesses and individuals in this important agenda?

Brazil: We keep a permanent stream of communication with all stakeholders. We talk to charities at conference sessions weekly, visit companies and utilize a social media campaign.

Italy: We did a mass mailing to over 4,000 non-profit organizations. We also utilized social media (Facebook, Twitter and Instagram) to reach more people and started a change.org petition to increase awareness of Italian institutions.

Liberia: Our new website will focus on this effort. We plan on engaging various organizations through direct mail and emails, phone calls and using social media and our online platform – www.GivingTuesdayLiberia.org. We also researched and gathered a list of 200 organizations and businesses operating in Liberia.

USA: We work with many different types of organizations to encourage all forms of giving. The toolkits and case studies on our site provide great ideas for organizations to build campaigns. We offer a lot of free tips and tools via our newsletter, webinars, and other events.  In addition, we launched the #MyGivingStory contest to encourage people to share why they support nonprofits on #GivingTuesday.

Thomson Reuters Sustainability: What sort of things do you see people getting involved with?

Brazil: All around Brazil we see people getting together to promote giving. Companies are thinking more and more how they can be part of the campaign and promote giving. Charities also use #diadedoar for their national fundraising campaigns.

 Italy: We have people organizing gala dinners, involving their regular donors to spread #GivingTuesday all around Italy and creating special campaigns for the day.

 Liberia: We can already see some opportunities where people are interested in getting involved with major awareness events in Liberia, Canada, UK and the USA. Our hope is to encourage partnering with Liberian organizations to help with the planning, cost and coordination of such events. Additionally, most people are interested in ensuring Liberians understand the value of consisting volunteering and donating to create the impact needed across the country.

USA: There’s so many ways people get involved in the movement.  From students running campus-wide campaigns to civic leaders who organize city- or state-wide #GivingTuesday movements, there’s a lot of creativity on #GivingTuesday and celebration and sharing on social media. (see video for more examples).

Thomson Reuters SustainabilityWhat was your favorite moment last year?

Brazil: My favorite moment was when the city of Sorocaba launched their own campaign. We also had a great time when we received a visit from the founders of #GivingTuesday and we had the opportunity to speak with them about charities and philanthropists in Brazil.

Italy: This is our first #GivingTuesday.

Liberia: This is our first #GivingTuesday.

USA: It’s hard to pick one moment from last year.  On the day, we scheduled Skype calls with the other #GivingTuesday global leaders to hear about their days.  This was a special highlight for us, as we could see and feel the impact of #GivingTuesday around the world.

Thomson Reuters Sustainability: What do you hope to achieve this year?

Brazil: We hope that everyone can join our campaign this year and that it will go viral.

Italy: As it’s our first year, we are starting from the basics and spreading #GivingTuesday in Italy as the “world day of giving”. We want people to understand the importance of the day.

Liberia: This year our focus is on partnerships. We plan to partner with at least 20 organizations in Liberia this year and double that number next year as we plan out the upcoming major awareness event.

 USA: We hope to inspire greater giving on #GivingTuesday. We are seeing more creative campaigns and hearing about a lot of experimentation around campaign plans.  We hope this will result in a groundswell of activity on November 28th as well as more long-term capacity building and learning across the sector.

Thomson Reuters is a proud supporter of #GivingTuesday, a global giving movement, learn more about how we support it here.
EXECUTIVE PERSPECTIVE: A Powerful New Engine For Green Finance EXECUTIVE PERSPECTIVE: Sustainable agriculture powers a global business EXECUTIVE PERSPECTIVE: Lack of Data Creating Growing Risk EXECUTIVE PERSPECTIVE: Serving People Well – RBS and #GivingTuesday EXECUTIVE PERSPECTIVE: Partnering for impact EXECUTIVE PERSPECTIVE: A fridge too far? How to keep cool without heating up the planet EXECUTIVE PERSPECTIVE: How much has impact investing realized its potential? EXECUTIVE PERSPECTIVE: Global Tree Cover Loss Rose 51 Percent in 2016 EXECUTIVE PERSPECTIVE: Creating Community Resilience in Every City EXECUTIVE PERSPECTIVE: “We’ll never truly end hunger if we don’t end the wars” – World Food Programme